The Book Every Leader Wishes They Read Before Hiring an Assistant
Rise Up & Lead Well
Most leaders aren’t overwhelmed because they lack capability—they’re overwhelmed because they’re carrying work that was never meant to stay with them.
- If your calendar is full, your inbox never ends, and your work follows you home, the issue isn’t time. It’s delegation.
- Rise Up & Lead Well is a practical, workbook-style guide that shows you exactly how to partner with an assistant so you can stop doing everything and start leading at your highest level.
- Written by a leader who has lived on both sides of the assistant–leader relationship, this book gives you clear systems, tools, and structure—not theory or fluff.
- If you’ve ever thought “I’m doing too much,” “I need help but don’t know where to start,” or “Delegation feels harder than doing it myself,” this guide was written for you.
If you’re leading a growing business, chances are you’ve felt this tension before.
Why This Book Matters
Leading a growing business creates a unique kind of pressure.
Your responsibilities multiply. Your availability shrinks. And the gap between what needs to be done and what only you can do keeps widening.
This book exists to close that gap.
Rise Up & Lead Well is a practical, workbook-style guide that shows you how to partner with an executive assistant in a way that actually works — not just in theory, but in the real day-to-day of leadership.
Inside, you’ll learn how to:
- Identify what should stay with you — and what shouldn’t
- Delegate with clarity instead of frustration
- Build trust, communication, and ownership with an assistant
- Create systems that give you time, focus, and margin back
This isn’t about doing less.
It’s about leading from the right place — with the right support.
TRUSTED BY
" I LOVE IT. So often, for myself and as I see with others, we buy into the idea but struggle with the implementation. This is the exact solution to help not only delegate, but to regain clarity and… life, the actual reason we do everything we do!"
What’s Inside The Chapters
- Tricia’s journey from burnout to CEO and the pivotal moments that reshaped her leadership.
- The one meeting every leader must have each week and the exact agenda she uses
- How she handed off 90% of her inbox (yes, 90%) without losing visibility
- Her personal communication playbook + Assistant SOP structure
- How to train a world-class assistant
- The ROI of time and how to measure your assistant’s impact
- The systems that keep her life running smoothly, from family calendars to travel
- AI-enabled assistant strategies for the future of leadership …and so much more.
Word From The Forward
Leadership author and speaker Carey Nieuwhof writes:
“I wish I had this when I was starting. Tricia has written a short, powerful manual that lays out exactly what you need to look for in an assistant, how to make the relationship thrive, and how to organize your workflow so everyone soars.” Meet the Author: Tricia Sciortino is the CEO of BELAY, a leadership coach, speaker, and creator of The 40-Hour CEO System. Known for her commitment to work-life alignment and building leaders who lead with clarity and conviction, Tricia has scaled BELAY into a high-growth, people-first organization all while fiercely protecting her family, her health, and her energy. Today, she helps leaders around the world rise, not by doing more, but by doing what matters most.”
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Meet the Author
Tricia Sciortino is the CEO of BELAY and creator of The 40-Hour CEO System. As a former assistant turned executive leader, she’s spent nearly two decades mastering the art of delegation, partnership, and scalable leadership.
Today, she teaches leaders around the world how to rise not by doing more, but by doing what matters most.
Ready To Lead Differently?
Reclaim your time. Empower your assistant. Build a business, and a life, that works.
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